different approach when releasing this campaign, as it needed to be something Australians can be entertained by, relate to and can contribute and remember for 52 weeks of the year. This research attempts to find out the effectiveness of 15 seconds and 30 second ads under different circumstances. Thesis On Advertising, the Top 20 Most Interesting, advertising. Advertisements has transformed in the past years into interaction between the customer and the producer which allows for more efficient results with a variety in the target audience reached. Raghav Mehra, contents, banking System in India, executive Summary. Companies strive really hard to make the ad recorded forever in the hearts and minds of the consumers. 65 of the target audience, it easier to remember a 15 second TV Commercial shown twice rather than a 30 second TV Commercial shown once. Many a times what looks and seems to be funny inside a boardroom may actually be crossing a thin line between being vulgarity or mockery, and humor. Companies may infer that instead of spending on tangible factors like animation and celebrities to endorse a product, its better to look at the intangible factors more as they, as per the study, hold more sway in consumer minds.
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